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How to use first class system to good effect
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| TOP TRIO: Business Link has teamed up with Royal Mail to help businesses get their message across. Pictured from left, Pam Latham, of Sammy Rose Management Services, Sharyn Lewis, events executive of Business Link, and Paul Grey, from Domestic World. |
EXPERT support and advice for independent Worcestershire businesses was signed, sealed and delivered when Worcester Mail Centre hosted an interactive event with a difference.
Business Link in the West Midlands has posted an innovative partnership with the Royal Mail to provide a series of free workshops on Direct Mail Loves Electronic Mail, designed to help businesses deliver messages that hit home to their customers.
It said that a multi-channel marketing campaign, using both electronic and direct mail, can result in a sales increase of up to 10 per cent.
Gayle Cleaton, new business manager at Royal Mail, said: "The digital media marketplace is growing as brands and businesses reallocate their budgets online.
"Digital media expenditure is set to break the £2 billion barrier for the first time and we know that direct mail and digital work together and is more effective. In the remote shopping industry, it was discovered that when direct mail, e-mail and web are combined in an integrated multi-channel campaign, it can result in a five to 10-fold increase in response and conversion rates.
"At the same time, customers who interact with companies over multi-channels are more loyal and profitable than their single-channel counterparts - 38.3 per cent of retailers report that multi-channel customers are significantly more profitable."
The first workshop, which was held at Worcester Mail Centre on the Shire Business Park, gave local companies the opportunity to gain clear views on how and when their customers want to be contacted.
Experts from Royal Mail offered valuable insights into how integrated e-mail and direct mail campaigns can help grow a business, with 40 per cent of retailers who have adopted a dual approach reporting more profits and greater brand loyalty. Firms can reserve a place in future by calling 0845 609 9890 or e-mailing events@businesslinkwm.co.uk. Places are limited to one person per business.
3:03am Wednesday 14th May 2008
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CommentPosted by: hotfuzz, Stourport on 9:39am Wed 14 May 08
Whilst that's all very wonderful - it is of no use to the grass-roots level customer. Those who want to use a local Post Office but either have to travel a great distance to find one and/or stand in a huge queue waiting to be served.
Why oh why have we reached such a diabolical autocratic situation whereby those who want to retain their local Post Offices - particularly people who have those businesses and want to keep putting their money where their mouth is - are being FORCED to close. Just visit some of these places, they are thriving and are a vital part of their community.
[bold]By a thousand cuts the British way of life is slowly dying![/bold]
I for one would be glad to see the end of this monopoly of Royal Mail so that I can use an organisation that puts their customer's needs at the forefront.
Whilst that's all very wonderful - it is of no use to the grass-roots level customer. Those who want to use a local Post Office but either have to travel a great distance to find one and/or stand in a huge queue waiting to be served.
Why oh why have we reached such a diabolical autocratic situation whereby those who want to retain their local Post Offices - particularly people who have those businesses and want to keep putting their money where their mouth is - are being FORCED to close. Just visit some of these places, they are thriving and are a vital part of their community.
By a thousand cuts the British way of life is slowly dying!
I for one would be glad to see the end of this monopoly of Royal Mail so that I can use an organisation that puts their customer's needs at the forefront.
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